About Me:
As a blended balance of creative leader and strategist in marketing and advertising, I have a passion for bringing brands to life across all internal and external touchpoints, and conceptualizing and developing high-impact multimedia campaigns that build brand awareness, drive engagement, and optimize lead generation. My award-winning designs, creative direction, and campaign strategies have driven lucrative results for companies across a diverse array of sectors, including automotive, fintech, e-commerce, travel, and hospitality.
I’ve also pioneered creative work for multiple brand launches, including the rebrand initiative for Jack Henry, an S&P 500 company and leader in fintech solutions and services. In addition to the creative direction for the foundational brand elements, creative tactics, and content, I fostered strong cross-functional collaboration, working across creative and marketing disciplines, while guiding our partner agency to ensure consistency, set brand standards, and build companywide energy around the launch.
I’m a perpetually creative and driven professional with experience in both in-house and agency environments. I also have the expertise to lead effective campaigns and the management experience to develop and empower creative teams.
Skills & Expertise
Creative Team Leadership & Direction
I love managing creative teams. As a creative department leader, I have experience mentoring my team’s professional development, guiding designers, copywriters, video producers, and web developers through all phases of campaigns, providing creative direction, and project management.
Branding & Brand Development
Whether it’s a brand refresh or developing a brand from the ground up, I’ll help to ensure it connects with your audience and creates a lasting impression through memorable identity, creative tactics, and authentic messaging.
Creative Strategy
A solid creative strategy is vital for any brand project or marketing campaign. It establishes how your brand story is told, sets the tone and personality, and guides the tactical approach of a project with key objectives in mind.
Creative Concepting
Successful campaigns start with great ideas. Concepting is the stage where it all begins. From brainstorming ideas and collaboration to building creative concepts, this exploration in the early stage provides the look and feel, voice, and even potential tactics of a project or campaign.
Photography Direction
Photoshoots are a great way to bring the brand vision to life. Thoughtful planning and collaboration with photographers, producers, and other stakeholders can help to maximize budget while efficiently producing images for use across numerous content opportunities from website, to social, to advertising. When I’m on-set during a photoshoot, attention to detail and consideration of talent, locations, lighting, color, props, composition and more results in capturing images that align with the brand personality and achieves the objectives of the shoot.
Marketing Campaign Development
This is where it all comes together. Extraordinary marketing campaigns require a deep understanding of marketing channels that connect with your target audience. On the creative side, following a consistent theme, voice, and using a singular call-to-action can greatly impact the results of a campaign.
Managing Agency Partnerships
Building relationships with partners like creative agencies, digital experts, marketing consultants, and photo/video studios means collaborating with exceptional talent outside of the organization to create compelling stories and brand opportunities. As a creative director, I also focus on developing and implementing best practices that ensure the brand standards are represented and elevated with the work.
User-Centered Design
Great design only happens when it’s developed with people in mind. Understanding the user and how they interact with products or creative deliverables is a key part of my process. This also involves evaluating every design decision in the context of whether it delivers value to the users.
